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Dreaming up a name

The name you choose for your coffee shop will be very important for:

• the marketing you send out
• the sort of customers you are trying to attract
• possibly even your prices.

1

Write down a list of coffee shop or café names you can remember off the top of your head.

2

So how do you get the right name for your coffee shop? Note down some ideas.
Tip: Short names are usually best because they’re easier to remember - sometimes single words are the best of all.

3

You might want the name of your coffee shop to be funny or use a pun. Try out a few puns on the idea of coffee, smoothies or juices.

Choose your favourite – have a group vote if you like – from either the single word list or the puns.

This will be very useful information for those of you in the team who are responsible for marketing and promotion.

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